WubbaNub welcomes Target’s iconic Bull Terrier, Baby Bullseye, to the family.

Welcome your little one into the Target family with the exclusive Baby Bullseye collection by WubbaNub, available only at Target. Whether it’s the soft Baby Bullseye Pacifier-Plush or the cuddly Baby Bullseye Lovey, these companions are perfect for little fans at every stage. With Bullseye by their side, playtime, cuddles, and Target runs become even more special.

The Baby Bullseye Pacifier-Plush is designed for maximum comfort and self-soothing, making it perfect for newborns and younger babies. Featuring the iconic white Bull Terrier with Target’s red Bullseye markings, this pacifier-plush stays close and within reach. Trusted for over 25 years and used in NICU units, WubbaNub offers soothing benefits you can count on for your tiniest shopping buddy.

For growing explorers, the Baby Bullseye Lovey offers soft comfort and playful companionship wherever their adventures take them. Gently weighted with bean filling, it’s perfect for cozy moments, playtime, or tagging along on every Target run. Available online now and arriving in select Target stores on November 3rd, this exclusive lovey is ready to become your toddler’s next best friend.

The Bullseye Design is a trademark of Target Brands, Inc. Ⓓ 2022, CA Industrial Design Reg. No. 198993, Trebco, LLC.

About WubbaNub

Developed in 1999, WubbaNub is the original pacifier plush combination invented by mompreneuer, Carla Schneider. A special education teacher with a passion for improving children’s lives, she advertently created the first WubbaNub while trying to soothe her crying infant.

WubbaNub Pacifiers are super cute and a cult favorite but it is the unseen aspects that families love.

They are easy to clean, the design helps the pacifier stay near the baby’s mouth… and…best of all…the plush attachment allows it to remain close and easily positioned by baby offering twice the soothing.

The pacifiers are made of 100% silicone and are BPA, PVC, latex & phthalate free.

Although pacifiers have been a family staple for many years, Carla’s patented concept turned out to be a truly innovative improvement. Families recognized the peaceful tranquility their little ones received and spread the word to others. The company’s core philosophy of creating products that are safe enough to give to their own children still stands true. Since its creation, WubbaNub has created a reputation in the parenting and children’s industry for being dedicated to nurturing babies. The WubbaNub© brand surpasses the strictest government regulations to ensure it is offering quality and safe children’s products.

WubbaNub remains family-owned and operated and proudly partners with hundreds of hospitals and nonprofit organizations across the country.

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